100% Free GCCC SCMP Practice Test Questions and Answers 2026

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Total 101 Questions | Updated On: May 23, 2026

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Question 1

When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?

A : A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan

B : Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans

C : Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology

D : A sample of the creative approach (“look and feel”), list of tactics, list of individuals or groups responsible for every task, and a detailed budget

Answer: C

Question 2

In defining the goals component of a communication plan, a communication manager should:

A : determine which goals can be tracked on a continuous basis.

B : request clarification from senior management regarding the resources available to implement the plan.

C : decide what the target audiences should do as a result of implementation of the communication plan.

D : evaluate a wide range of communication channels that will reach the target audiences.

Answer: C

Question 3

Which step should come FIRST when developing a communication strategy?

A : Determining the goals and objectives of the communication strategy

B : Identifying the key messages to communicate to audiences

C : An analysis of the business environment and the needs of the organization

D : Planning the measurement approach to demonstrate impact

Answer: C

Question 4

Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

A : CEO announcement, identify partners, and approve budget.

B : Corporate self-assessment, determine priorities, and establish a values statement.

C : Draft corporate values, identify action items, and assign tasks.

D : Set goals, get internal buy-in, and develop action plan.

Answer: B

Question 5

A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A : Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.

B : Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.

C : Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.

D : Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture’s propensity to change, and create a schedule for communication delivery.

Answer: A

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Total 101 Questions | Updated On: May 23, 2026

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