Free IASP SPP Practice Exam Questions and Answers 2026

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Total 160 Questions | Updated On: Apr 02, 2026

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Question 1

The entrance into the transportation industry of ride-sharing services (UBER, LYFT, etc ...) is an example of

A : Successful market segmentation.

B : A disruptive innovation.

C : A winning brand strategy.

D : An expensive product strategy.

Answer: B

Question 2

Which of the following BEST represent the macro level factors to include in an environmental scan?

A : Geopolitical, sociocultural, economic, technology, environmental, and industry trends

B : Regulatory, customer, competitive, labor, and supplier trends

C : Industry life cycle, demographics, changing profile of current customers, international trends, and events pertaining to the industry

D : Patterns of competition, technology, usage/consumption/service buying patterns, and barriers to exit

Answer: A

Question 3

When multiple changes are already occurring in an organization, which of the following is the best way to initiate another change?

A : Survey employees on impact of change at this point in time

B : Phase in the project in small segments with a few employees

C : Implement the total project all at once

D : Provide stress management training first

Answer: B

Question 4

When should the chief executive, senior management team, and the planning department begin addressing potential obstacles to implementation of the strategic plan?

A : During the current state assessment step in strategic planning

B : At the formal kickoff of the strategic planning process

C : During the operational/business unit planning steps

D : At the formal kickoff of the strategic plan implementation

Answer: A

Question 5

Which of the following LEAST contributes to customer value?

A : Providing customer appreciation

B : Anticipating and adjusting for the psychological cost of the product to the customer

C : Providing a caring customer service

D : Enticing customers to participate in surveys

Answer: D

Page: 1 / 32

Total 160 Questions | Updated On: Apr 02, 2026

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